Many businesses try to make the customer go from the Know stage to the Buy stage in a single conversation. However, it seldom happens like that because it takes time to gain the customer’s trust. A customer relationship management (CRM) system is an important link that can help your company establish credibility and maintain relationships with prospects throughout the buying cycle. The process of turning cold leads into buyers involves a lot of nurturing. For example, once you get their email address and phone number, sending them a follow-up email or calling makes them remember your company. Once they are ready to buy, they might consider what you have to offer simply because you’re on the top of their minds. Retaining Existing Customers through Troop.Works CRM Turning cold leads into paying customers is a process that most companies focus on. That is all well and good. However, it is also important not to neglect customers who have already bought from you. Research consistently shows that it is more profitable to retain an existing customer than to get a new one. We found that 80% of your business comes from 20% of your customers.  Designing the CRM system to ensure that you can nurture customers even during the post-sale stage can yield significant benefits. Basically, the CRM strategy you should implement should look into the following:

• Knowing which stage the lead or customer has reached
• Identifying how to generate repeat business or referral from the customer

Troop.Works CRM has the tools and functionalities that will make repeat business easier to attain. Taking advantage of its features can allows you to maintain regular contact and ensure that you can maximize the lifetime value of that customer. Troop.Works CRM is flexible enough that you’ll be able to customize the platform according to your specific goals and objectives.