Real estate agents, builders, and developers are busy finding leads and potential clients looking for their next home. A lead is nothing without the collection of data along with a contact name that will be there to help form the relationship during the sales process. This data is vital for streamlining the sales pipeline. A CRM is there to help consolidate all of the information you have gathered on a lead, i.e. , what they’re looking for, when they want to buy and where they want to buy or build.